Challenge
DADU — the No. 1 ice cream brand in Lithuania — partnered with the EuroLeague-renowned basketball club Žalgiris to create a joint ice cream product. The task was to develop a design that would connect the ice cream product with the basketball club’s identity.
Solution
The design was created as a tribute to Žalgiris, emphasizing the club’s green and white colors. DADU produced vanilla ice cream with a green waffle—directly referencing the club’s visual identity. The packaging is dominated by these colors and maintains a minimalist style, featuring a distinctive ice cream illustration, a bold Žalgiris logo, basketball elements, and an arena-inspired background motif.
Results
The packaging successfully combines the flavor of ice cream with the spirit of Žalgiris, attracting strong interest from the club’s fans.
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Antanas Rimdžius
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Antanas Rimdžius
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Head of Projects & Partnerships
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