Challenge
In 2015 we decided to celebrate Christmas in creative workshops, showcasing our strengths — brand logo and packaging design creation — but in an unusual way. The idea came from reflecting on the essence of Christmas and the value of handmade gifts. Clients received a limited-edition wine package featuring an exceptional Lithuanian raspberry wine created by the famous winemaker Česlovas Ramoška.
Solution
The name Moonberry was chosen — a mystical word linked to Moon Troops, emphasizing that it is a berry wine rather than grape wine. Inspired by the spirit of Christmas, we created a design reflecting naturalness: a label made from natural cherry wood fibers, a brown-dyed pine box, and inside the wine wrapped in fragrant hay. The packaging symbolizes new discoveries.
Results
The process was captured in photographs and a short video that clients received as a greeting. This creative Christmas concept allowed us to explore new perspectives.
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Antanas Rimdžius
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Antanas Rimdžius
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Antanas Rimdžius
Head of Projects & Partnerships
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Antanas Rimdžius
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