Challenge
In 2015, we chose to celebrate Christmas through creative workshops, showcasing our strengths in logo and packaging design, but in an unusual way. The idea came from reflecting on the essence of Christmas and the value of handmade gifts. Clients received a limited-edition wine package featuring an exceptional Lithuanian raspberry wine created by the famous winemaker Česlovas Ramoška.
Solution
The name Moonberry was chosen — a mystical word linked to Moon Troops, emphasizing that it is a berry wine rather than a grape wine. Inspired by the spirit of Christmas, we created a design that reflects naturalness: a label made from natural cherry wood fibers, a brown-dyed pine box, with the bottle wrapped in fragrant hay inside. The packaging symbolizes new discoveries.
Results
The process was captured in photographs and a short video that clients received as a greeting. This creative Christmas concept allowed us to explore new creative directions.
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