BRUM BRUM – VITAMIN DRINK

Challenge

The client, Vičiūnai Group — one of Lithuania’s largest corporations —, decided to enter the global beverage market. With an already established brand and logo promoted through motorsport and extreme sports events, the product was often mistaken for an energy drink due to similar visuals, colors, and a lightning bolt symbol in the logo. The carbonated vitamin drink is bottled in 330 ml aluminum cans.

Solution

A new visual identity for the product was created while retaining the existing brand and emphasizing consumer benefits. Blue was kept as the primary color across all flavor cans, with individual flavors distinguished only by secondary colors. The design is dominated by rectangular graphic elements, giving the product a playful, approachable look.

Results

The packaging clearly stands out while maintaining brand identity and emphasizing the product’s benefits.