VOLFAS ENGELMAN - NEO ULTRA LIGHT BEER

Challenge

The goal was to create packaging for a new ultra-light beer category that clearly communicates key product messages: a light, subtle taste, low calorie and low alcohol content, and that it is gluten-free.

Solution

A minimalist design was created using a light color palette that stands out from industry standards. A clean typeface and subtle graphic elements were tailored to appeal to a younger audience, particularly women without excluding traditional beer consumers. The iconic VOLFAS ENGELMAN symbols — the wolf and the lion — were reinterpreted in a more refined, stylized form to strengthen emotional appeal while preserving brand heritage. Only essential elements were used, avoiding unnecessary visual noise.

Results

The packaging clearly communicates the product’s lightness and appeal while preserving the brand’s established traditions.