CAT CAT & DOG DOG

Challenge

A budget pet food brand for the Baltic States and Polish markets. Packaging in this price category is often unclear and difficult to recognize, with the main sales driver being low price alone.

Solution

A cheerful, easily recognizable design was created for the CAT CAT & DOG DOG brand, featuring playful characters that clearly communicate the product’s purpose. The lively graphic style is aimed at lower-income, often single consumers who love their pets—encouraging the perception that feeding this food makes their pets happy. Illustrations emphasize playfulness and warmth rather than specific breeds.

Results

The packaging stands out through high visibility and playfulness, becoming unique within its category.