GENYS HEROES

Challenge

GENYS HEROES is a charity project created to support Ukraine’s fight for freedom. The initiative was brought to life through a joint effort by Bold Brands Agency, Genys Brewing Co., Printela, and ingredient suppliers Savas Alus and Alhopas as part of the #BREWFORUKRAINE movement.

Solution

We created a minimalist, clean design where birds symbolize freedom, and the Ukrainian flag color palette clearly communicates the cause behind the project. The name HEROES honors the people of Ukraine — the heroes of our time.

Results

The GENYS HEROES label stands out through its concept and visual clarity, strengthens the emotional connection with supporters, and helps raise funds for Ukraine.