Challenge
A new barbecue seasoning line had to be created from scratch — from brand naming to packaging design. The market was dominated by complex, unclear label solutions, while the goal was to create a clear, premium, and instantly understandable design without the need for additional explanation.
Solution
The brand name BBQ MASTER Finest Spices clearly communicates purpose and quality level. The logo and a system of dedicated pictograms show exactly what each seasoning is intended for (grill, meat, vegetables, etc.), making it intuitive regardless of language or market. The lower part of the label features professionally styled meat photography to emphasize flavor, while burned wood textures in the background create an authentic barbecue atmosphere.
Results
The result is a clear, attractive, and appetizing packaging design that stands out on the shelf, simplifies consumer choice, and strengthens the brand’s image as a reliable, high-quality barbecue seasoning line.
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