DADU ICE CREAM

Challenge

DADU — one of the largest ice cream manufacturers in Lithuania — aimed to distinctly introduce a new waffle ice cream product. In the rapidly growing and highly competitive Baltic ice cream market, it was necessary to create packaging that would instantly catch attention and highlight the product’s uniqueness.

Solution

We chose a clean, minimalist white background symbolizing the highest quality ingredients and a pure taste experience. The front of the packaging clearly features the ice cream, allowing customers to immediately understand what to expect. Subtle gold elements on the upper label add a sense of premium quality. Different flavor variations are marked with contrasting color bands beneath the product image, making them easy to distinguish.

Results

The new minimalist DADU ice cream design stood out on store shelves, strengthened brand prestige, and boosted sales—the product exceeded all sales and popularity forecasts.